The following morning take the dough out of the fridge and transfer to a clean work surface. (You don’t need any flour the dough should be easy to work with when cold.)
Flatten slightly by hand and then with a rolling pin, roll the dough into a 12” x 18” rectangular shape.
Next, take 3-4 tablespoons of softened butter and spread a layer over the entire dough.
After you have added the butter using all but 3 T of the cooled blueberry preserve spread it over the butter keeping the preserve 3-4 inches from the top edge and a half inch or so from the sides. (See Picture)
Starting at the bottom, long side, roll up the rolls gently (a bench scraper could help with this). Try not to squish too much of the jam upward as you roll. Take your time on this step. Pinch the ends as you go so that you don’t loose blueberry preserve out of the ends.
Once you have reached the end take the top of the dough and stretch it over to the top of the roll pinching it to create a seal on the top of the rolls.
Next, spray a 9”x13” pan with cooking spray, set aside.
Taking a sharp knife (some use dental floss) cut the dough in a little over half. And then cut the smaller side into 7 rolls and the bigger side into 8 rolls. This recipe makes a total of 15 rolls. If you’d like bigger rolls, you can do half and 6 on each side.
NOTE: You will want to be quick and deliberate during this step. Gently pick up and transfer the rolls as you cut them to try and prevent too much of a mess. They can be kind of hard to manage with the blueberry preserve inside.
Once you have all the rolls cut, cover the pan with cling wrap and let sit in a warm spot for an hour to an hour and a half. You want the rolls to be risen and puffy. (See Picture)
When you think the rolls are about ready, preheat the oven to 425 degrees and pour the heavy whipping cream (1/3 cup) over the rolls.
Next take the proved rolls and place in the preheated oven. Bake at 425 for 10 minutes then reduce the heat to 325 degrees and bake for 32-37 minutes more or until the rolls are golden brown and the center rolls look done.
Remove from the oven to a cooling rack and cool for 15-25 minutes. While you are waiting you can put together the Blueberry Sweet Cream Icing.